ClearPick

Privacy Policy

Last updated: [Placeholder — owner to insert date]

Who we are

ClearPick (“we”, “us”, “our”) is an independent comparison platform for funeral directors. [Placeholder — company registration number, registered address, ICO registration number.]

We are the data controller for the personal data collected through this website. If you have any questions about how we handle your data, contact us at privacy@clearpick.co.uk.

What data we collect

We may collect the following personal data:

  • Enquiry data: Name, email address, phone number (optional), and message content when you submit a quote request or contact form.
  • Usage data: Pages viewed, search terms, and interaction events (e.g. phone clicks) collected via our analytics system. This data is not linked to your identity.
  • Quiz data: Anonymised answers from our funeral director finder tool (no name or contact details at this stage).
  • Technical data: IP address, browser type, and session identifiers for security and rate-limiting purposes.

How we use your data

  • To forward your enquiry to the funeral director you contacted.
  • To respond to contact and complaint submissions.
  • To improve the platform using anonymised usage analytics.
  • To detect and prevent spam and abuse.

We do not use your data for marketing, profiling, or automated decision-making.

Who we share your data with

  • Funeral directors: When you submit a quote request, your name, email, phone (if provided), and message are shared with the specific funeral director you chose.
  • Infrastructure providers: We use Supabase (database) and Vercel (hosting). Both are GDPR-compliant processors.
  • reCAPTCHA: Google reCAPTCHA is used to protect forms from spam. Google's privacy policy applies to data collected by reCAPTCHA.

We do not sell, rent, or trade your personal data with third parties for marketing purposes.

Data retention

Enquiry data (lead submissions) is retained for 24 months from the date of submission, after which it is securely deleted. Contact and complaint messages are retained for 12 months. Anonymised analytics data is retained indefinitely.

Your rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you.
  • Correct inaccurate data.
  • Request deletion of your data.
  • Object to processing of your data.
  • Request restriction of processing.
  • Data portability.
  • Lodge a complaint with the ICO (ico.org.uk).

To exercise any of these rights, email privacy@clearpick.co.uk.

Cookies

We use a small number of functional cookies. See our Cookie Policy for details.

Changes to this policy

We may update this policy from time to time. Material changes will be noted at the top of this page with an updated date.