About ClearPick

Who we are

ClearPick is an independent comparison platform for funeral directors in the United Kingdom. We are not a funeral director, and we do not provide funeral services. Our purpose is to help families, individuals planning ahead, and those supporting loved ones to find and compare local funeral directors simply and without bias.

[Placeholder — owner to update with founding story, team background, and personal motivation.]

How ClearPick works

Our listings are based on publicly available data, including Google reviews and business directory information. We present this information in a clear, consistent format so you can compare providers side by side.

You can search and browse for free, contact any funeral director directly, and request a quote through our simple form. We never charge users to access listings.

Our values

• Independence

  We are not owned by or affiliated with any funeral director. Our ratings and rankings are never influenced by commercial relationships.

• Transparency

  Featured listings are always clearly labelled. Our revenue comes from providers who choose to pay for enhanced visibility. This never affects the ratings you see.

• Sensitivity

  We understand that people using this platform are often in difficult circumstances. We design every part of our service with that in mind.

• Accuracy

  We update listings regularly and welcome corrections. If something is wrong, tell us.

How we make money

ClearPick is free to use for consumers. Our revenue comes from funeral directors who choose to pay for a featured listing. This gives them enhanced visibility at the top of relevant search results. Featured providers are always clearly labelled as “Featured”. This commercial relationship does not affect ratings, review scores, or how we describe their services.

We do not accept payment to alter, remove, or suppress reviews or ratings.

Independence statement

ClearPick operates independently of the funeral industry. No funeral director, funeral group, or industry body has any ownership stake or editorial influence over the content on this platform. Our ratings are sourced from verified third-party review platforms (primarily Google Reviews) and are presented without modification.